-Every zip file in this folder contains all political advertisements in Google accessible in that date.
-Parameters within the datasets include:
Advertiser_ID, Spend_Range_Min, Spend_Range_Max, Impressions, Num_of_Days, Ad_URL, Date_Range_End, Ad_Type, Campaign_ID, Age_Targeting, Gender_Targeting, Geo_Targeting_Included, Geo_Targeting_Excluded, Start_Date, End_Date, Ads_List, Advertiser_ID, Advertiser_Name, Country, Country_Subdivision_Primary, Country_Subdivision_Second.
-Every zip file includes 8 files with data:
"google-political-ads-advertiser-stats.csv":
This file contains the information about advertisers who have run a political ad
on Google Ads Services with at least one impression.
"google-political-ads-advertiser-weekly-spend.csv":
This file contains the information for how much an advertiser spent on political
ads during a given week.
"google-political-ads-campaign-targeting.csv":
This file was deprecated and ad-level targeting information was made available
in the google-political-ads-creative-stats.csv file effective April 2020. This file contains the information related to ad campaigns run by advertisers.
"google-political-ads-creatitve-stats.csv":
This file contains the information for political ads that have appeared on
Google Ads Services. Ad-level targeting data was added to this file in April
2020.
"google-political-ads-geo-spend.csv":
This file contains the information for how much is spent buying election ads
on Google Ads Services. The data is aggregated by geography.
"google-political-ads-advertiser-declared-stats.csv":
Certain California and New Zealand advertisers are required to submit additional data about themselves. The advertiser is responsible for the accuracy of this information, which Google has not confirmed.
For California, this information is provided from Google's express notification
process required for certain California advertisers, which is separate from their traditional verification process.
For New Zealand, this information is provided during Google's verification process.
"google-political-ads-top-keywords-history.csv":
The “Top Keywords” section of the US report was removed and updates to this file
were terminated in December 2019. The file reflects historical data.
This file contains the information for the top six keywords on which political
advertisers have spent money during an election cycle. This data is only
provided for US elections.
"google-political-ads-updated.csv":
This file contains the information of the latest updated date for the Political
Ads report. All dates provided are per UTC time zone.
-New datasets are liberated every 24 hours.